"Nonosute" is derived from "Nonosute Shoten", located in Minaminonome, Aisho-cho, Echi-gun, Shiga Prefecture.
Aisho-cho is a town where "Omi Jofu" flourished due to the hemp fabric technology and rich water resources that were handed down from Kyoto over 400 years ago, and the activities of Omi merchants. "Jofu" is a high-quality fabric that means “high-quality hemp fabric” and is also used as a tribute to Hikone.
"Nonosute Shoten" was one of the stores that produced "Omi Jofu" and was reputed for its beautiful multicolored pattern.
"Nonosute Shoten" was closed in 2002, but will have a history of about 120 years from 1884.
From the desire to make more people aware of this beautiful pattern and traditional culture, Westy Industries, a duvet covering manufacturer that also has its own factory in Aisho-cho, prints the pattern of the paper pattern of "Nonosute Shoten" on the fabric. We helped to bring new life to "Nonosute".
Carefully crafted by skilled craftsmen at the Aisho-cho factory, carefully selected from the fabric.
I hope you all have this feeling ...